Skip to main content

2015 Press Release: Sonya Looney’s New Team

By January 6, 2015March 20th, 2017No Comments
January 5, 2015.
Endurance Pro Mountain Biker Sonya Looney leaves Topeak Ergon and creates her own project for 2015.
Sonya Looney is a professional ultra endurance athlete who has been gracing the top of the world’s stage race and 100 mile podiums over the last 4 years.  She is announcing her new project for 2015.  Sonya is working with sponsors as an individual athlete as well as managing the business aspects of running a team.Sonya’s team name is called Freak Show DeFeet, powered by COOLMAX® ECOMADE. Michael David Winery and DeFeet have both been individual sponsors of Sonya and came on as title sponsors for 2015. DeFeet is the leading brand in premium and creative socks, base layers, and other outdoor clothing accessories. Sonya has enjoyed designing her own socks for DeFeet over the last 18 months.  COOLMAX® ECOMADE works with DeFeet and other textile industry brands creating a sustainable yarn made of 97% recycled plastic bottles.  Michael David Winery’s top selling Cab Sauv is called "Freak Show," an appropriate name to describe Sonya’s challenging discipline of racing.Other supporting sponsors are Topeak, Kask, Pivot, Shimano, Fox, Stans NoTubes, Ryders Eyewear, GU Energy, Castelli, Continental, Ritchey, Stages Power, and The Feed.Sonya’s dynamic expertise in marketing, social media promotion, connecting with people individually, and experience building businesses across multiple platforms are a huge asset to her new sponsors."It was great to be a member on some of the top mountain bike teams for the last several years. However, I’m excited to be developing my own project by utilizing my business, marketing and project management skills to drive my career forward as well as support my sponsors. One of the strengths of being on a team is that everything is managed as a complete package, but you don’t get to pick every product you ride.  The strength of running my own project is that I can use and share my favorite products. I’m happy to be able to handpick industry leading sponsors and flattered that would pick me too!  This is going to be such a great year!"________________________________________________________________Find Sonya on social media, at her ON Dirt clinic series, in her articles, her website, or speaking engagements all over the world!

Leave a Reply