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What do British born rock stars, the hosiery capital of the world, cycling, and dyslexics have in common?  One man: Shane Cooper. After traveling with his band and playing music/bass professionally, Shane got really into cycling and consequently, socks.

“It kind of started by mistake” Shane said when I asked him how he started one of the most successful sock companies in the world.  Shane was racing his bike and needed to make some extra money to support his cycling habit.  He took the things he knew: marketing (from marketing his band and playing the bass), socks (his father sold sock machines and sock machine parts), and his ability to think outside the “socks” (he re-engineered how yarn was used to wick moisture).  DeFeet was born.

DeFeet has endured many ups and downs since its inception in 1992: theft, fires, tornadoes, and a constantly changing retail environment.  Think about it – we barely had the internet in 1992!  This is a conversation about entrepreneurship, overcoming adversity, maintaining integrity and so much more.  

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Topics Discussed in the Podcast 

  • How Shane started DeFeet
  • The fire at DeFeet and how DeFeet had to rebuild itself
  • Producing products in America (instead of outsourcing)
  • The Integrity of the brand
  • The Microsockery: creating products using locally made yarn
  • How DeFeet continues to innovate
  • some throwback socks
  • Gravel
  • creating and producing movies
  • Musician Cyclists


Other Mentions:


Newest: The Bottle Runner Part 1


The Adventures of the Graveled High Rouleur

Support the Show

If you like my show, I’m aiming to make it an ad-free zone using crowdfunding to support it.  All donations will go directly to the production of the show. I’m raising money using Patreon.   A lot of podcasts sell ads to cover the production costs of the show, which can be quite high. I am not a fan of ads when I listen to podcasts so my goal is make this podcast an ad-free zone. The currently production of this free show is primarily supported out of my own pocket and a small portion is covered through the donations on Patreon. With my Patreon page, you can donate directly to the show which will help me cover the costs each week. If you find value and enjoy this show, you can donate any amount 200 dollars per month to as little as one dollar per episode (which is only 4 dollars a month!) I really appreciate your support!

Crowdfunding on Patreon – thank you!

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